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Fair Catch Seafood
Our story
Fair Catch, a small van selling locally caught fish, is proving to be a sell-out success.
Fair Catch launched in mid-September 2026, the idea of Herm and Guernsey oyster farmer Justin de Carteret. It is all about connecting Guernsey's local fisherman directly with local people 🎣
The small van usually sets up on Friday and Saturday mornings by the Bridge Clock Tower, but Justin says it can be more often, depending on supply:
“This is the great thing as a pop-up. Someone I know went fishing on Sunday and said if there's whole load of mackerel, would you be interested?
“I said let's give it a go, and so we popped up on Monday and sold 150 mackerel in two hours.”
He says what is different for Guernsey consumers is that the fresh fish are labelled, so customers can tell exactly who caught it:
“It's about trying to give the fishermen an identity for their catch, so it's not just a Guernsey bass, it would be the person's bass, the one who caught it.”
Justin says it has been a real success so far:
“The first day we thought we weren’t going to sell out, but we sold out in an hour.
“We took some more on the second day and we sold out in half an hour, so there's a call for what we’re doing and obviously people want traceability.”